Press Kits for Indie VR Games: What to Include

A good indie VR press kit is a short, factual pack that lets a writer describe your game correctly without emailing you for basics. It needs a one-page fact sheet, a logo in a few formats, a handful of screenshots, a trailer link, the store links, a short description and a real contact person. Keep each item current and keep the whole thing easy to download in under a minute.

What is a press kit for a game?

A press kit is the reference material you give to journalists, YouTubers, streamers and reviewers. It is not an advert. Its job is to make accurate coverage easy, so every fact a writer needs is in one place and every file is labelled clearly.

Writers work to deadlines. If your kit makes them hunt for a logo, guess a release date or copy a tagline from the wrong page, they will either get it wrong or skip your game. A tidy kit saves them time and makes it more likely your game gets covered the way you want.

What should go in the fact sheet?

The fact sheet is the most important part. Keep it to one page and write it in plain language. Include the things a writer will type into an article:

• The official game title, spelled the way you want it printed.
• The studio name, written exactly as it appears on your store page.
• The platforms, and which headsets or stores they apply to.
• The release date and the current price, with a line saying prices vary by region.
• A one or two sentence description that says what the game is.
• The genre, the number of players and any required hardware in general terms.
• Links to the store pages, the website and any official social accounts.

Leave out marketing fluff and anything you cannot back up. If you do not have a fact yet, write around it rather than inventing it. A writer who finds one invented claim will doubt the rest.

Which assets do writers need?

Writers need files they can drop straight into an article, so package them in predictable formats.

Asset	Format	Why it matters
Logo, full colour	PNG with transparent background	Works on light and dark pages
Logo, mono	SVG or PNG	Useful for small or single-colour layouts
Key art	JPG or PNG	Large image for headers and thumbnails
Screenshots	PNG, high resolution	Shows the real game, not concept art
Capsule art	Matches the Steam store style	Helps writers link the right store page

Label files with the game name and the asset type, such as game-name-logo-dark.png. Writers often save files into folders, and clear names stop them from grabbing the wrong version.

How should you describe the game?

Write two versions of the description: one sentence for a headline or a card, and one short paragraph for a feature. Describe what happens in the game, not how great it is. Replace words like "amazing" and "revolutionary" with specifics: the setting, the core action, the mechanic that makes it different.

If you have a trailer, link it directly and include the runtime in plain terms, such as "about two minutes." Add a line about what the video shows, so a writer knows whether it covers gameplay, story or both.

Who should be the contact?

Give writers a real person and a real email address. Include a name, a role and a short note on what they can help with, such as interview requests, review codes or assets. If you use a shared inbox, say so, and name who reads it.

Respond within a few working days. Writers often work on several stories at once, and a slow reply can mean a missed story.

What do you leave out?

Some things make a press kit harder to use, not easier.

• Long essays about your team or your history. A short studio paragraph is enough.
• Unverified quotes or numbers. Writers will not use them, and they damage trust.
• Old press releases mixed in with current facts. Archive them on a separate page instead.
• Files that need a login or a paid tool to open.

If a writer has to ask whether a fact is current, the kit is not finished. Date the fact sheet and update it whenever something changes.

Where should writers find it?

Make the kit easy to find without asking. Link to it from your store page, put the link in your press contact line and include it in every email you send to a writer. Keep one canonical version of the fact sheet, so the numbers and wording match everywhere.

When you change something, such as the platforms or the price, update the fact sheet first and then the store page. A writer who checks both should see the same facts. Date the fact sheet at the bottom, and check it before each new round of outreach, because a fact that was true last month can go stale.

Keep it short and keep it current

Start with a one-page fact sheet, a folder of labelled files and one contact name. Post the kit on a stable page, link it from your store page and update it when the price, platforms or assets change. You can add more material later, but a short, accurate kit that works on the first download will do more for your coverage than a long one nobody can use. For the pricing side of the same conversation, see Pricing Indie VR Games: How to Think About It. When you start reaching out to creators, read Reaching VR YouTubers and Streamers Respectfully first. If you run a community around the game, Building a Discord for Your VR Game explains how to keep it useful for players and press alike.